Every business needs to create an online presence, and those that operate under the umbrella of eco-friendly ideals are no exception. For most companies this process starts with creating a website. But you can’t just throw something together and call it a day. You must consider that your site is like a virtual portal into your business, one that gives consumers a first impression of your brand. Creating a website that isn’t 100% aimed at pleasing and impressing your customers is tantamount to placing an unwashed, gum-snapping, cynical teenager behind the counter at a brick-and-mortar store and leaving your products piled on the floor, gathering dust, rather than bothering to display them on shelves. In short, your website says a lot about your business. And if you happen to take the environment seriously, you need to ensure that your message gets across through your website. So here are just a few tips to help you design an online image that espouses the tenets your company upholds, including your environmental sensibilities.
The first thing you need to do is ensure that prospective customers can find and access your site. This means choosing a web host that offers speedy, reliable service, selecting a domain name that customers can easily associate with your business (preferably your company name), and creating an interface that is intuitive and easy to navigate. Consumers in the online arena don’t want to have to work to find what they’re looking for; they want it to be easy. You can ensure their continued patronage by providing them with a positive user experience that will keep them coming back and encourage them to become brand ambassadors, using their status as a trusted source to recommend you to family and friends.
Of course, your slick interface alone won’t seal the deal; you must also provide compelling content and exceptional goods and services via your website if you want to hook consumers virtually. In this regard you’ll want to create a layout and design that is familiar, yet surprising. It’s important to have all the bars and buttons in places where viewers will look for them, and you certainly want to ensure that all of your links are in working order by checking them regularly. But beyond that you need to wow your visitors if you want them to come back. The content should therefore be both informative and engaging.
You definitely want to let visitors to your site know what you’re all about, including the mission of your company, how you got started, where you plan to go, and of course the goods and services you provide (as well as why consumers need them). But this type of information can come across as rather dry if you’re not careful, so you should always strive to make it more compelling. You can do this by adding humor or giving it a personal touch (or better yet, both). And keep in mind that the internet is a visual medium; think about utilizing photos, graphics, and video (with audio) on your website as a way to grab the attention of prospective patrons. You may need some website software or a professional web designer to help you here, but if you’re looking to grow your brand and spread eco-awareness concurrently, there are few better ways to get started than by creating a business website.