When you have a business, one of the best ways to market it so that it will become successful is to create a brand. Branding is about doing things that will help people to automatically associate certain techniques with your particular kind of service.
As you’re in the beginning stages of developing your brand, it’s important to have a mission statement, customized logo, a catchy (and memorable) slogan, some clear descriptions to define your business and to also figure out your own demographic of people who will be drawn to what you have to offer.
However, as the vision starts to come together, there is another important essential and that is taking certain steps to insure that you create a positive image. If you’re not sure where to start, we have five tools to get you going:
Figure out what your customers want. When a business is first getting off of the ground, the focus tends to be more about letting people know what you can provide. As time goes by though, it’s a good idea to also inquire about how to give your customers more of what they need. You can do this by sending out periodic surveys or pitching out questions from time to time on your Facebook profile page or even your Pinterest account.
Do top-notch customer service. There are a lot of businesses that do not get repeat customers and it’s due to the fact that they have poor customer service. Make sure that there is both a phone number and email address where your staff can be reached and try to go no longer than 48 hours without providing, not just a reply but a viable solution.
Stay on top of your research game. One thing about being in a “green line of work” is that there is always news on something that has been invented or a study that has been conducted in order to make our world a better and more productive place. You will definitely be seen as a positive and trusted source if you are able to provide your customers will new information and ways to do things more efficiently on a regular basis.
Do some volunteer work. If you go on the internet to look up some online reputation management strategies, one thing that you’ll probably read on several websites is that customers tend to respond well to businesses that give back to the community. So, find a non-profit organization, school or church that either shares a similar green platform to yours or you think you could provide some green education to. Look into ways where you can donate your time and also help to get the word out about what your place of choice is doing.
Be consistent. When business owners first open up the doors of your company, they tend to be very excited. However, as the demands begin to take their toll, sometimes they are not as thorough when it comes to things like their packaging, sending out newsletters and updating their website. One of the best ways to have a positive image is to be consistent. When you are viewed as being reliable, you are well on your way to having your (green) business be a success.