I love my Diet Coke, I do. I grew up drinking Coke, I hated “New” Coke, I supplemented my allowance growing up by turning in Coke cans and bottles for a refund. I have the cutest Christmas ornament a glass coke bottle with real coke in it that I bought 10 years ago. My mention of my soda of choice even won a solar radio last week:
Time for a TGIF cocktail-hour #earthtweet giveaway. The following just fits the occasion too perfectly…4/10 #earthtweet winner: RT @EcoOfficeGals sipping my Captain & Diet with my glass straw from @glassdharmadm us with an address; we’ll send you a solar radio from @gaiam! YEAH!!
But then as I went through my email yesterday morning, I saw one from My Coke Rewards that really disappointed me. For anyone that doesn’t know My Coke Rewards are points you can collect from entering codes on the inside of the bottle caps and cases of Coca Cola Products.
So, let me just share this email with you first:
Earth Day is a great time to celebrate the many wonders of the world—like cool, crisp refreshing water. In honor of Mother Nature, you can earn Double Points with DASANI.
April 20th through the 30th, enjoy any 12-pack of DASANI*—then enter your codes to boost your balance with Double Points—it’s a great way to enjoy Earth Day.
Basically, they are encouraging people to buy plastic bottle for Earth Day, and get rewarded for it! PLASTIC BOTTLES!!
From Earth 911:
- In 2006, Americans drank about 167 bottles of water each but only recycled an average of 23 percent. That leaves 38 billion water bottles in landfills.
- Bottled water costs between $1 and $4 per gallon, and 90 percent of the cost is in the bottle, lid and label.
- According to the Beverage Marketing Corp, the average American consumed 1.6 gallons of bottled water in 1976. In 2006 that number jumped to 28.3 gallons.
- It takes over 1.5 million barrels of oil to manufacture a year’s supply of bottled water. That’s enough oil to fuel 100,000 cars.
- Eight out of 10 plastic water bottles become landfill waste.
- In 2007 we spent $16 billion on bottled water. That’s more than we spent on iPods or movie tickets.
- Plastic bottles can take up to 1000 years before they begin to decompose once buried.
- If everyone in NYC gave up water bottles for one week, they would save 24 million bottles from being landfilled. One month on the same plan would save 112 million bottles, and one year would save 1.328 billion bottles from going into the landfill.
- taraburner@thegoodhuman RT @EcoOfficeGals Drink DASANI from plastic bottles, it’s a great way to enjoy Earth Day. WTF??? <==that & coke offer..INSANE
- thegoodhumanRT @EcoOfficeGals Drink DASANI from plastic bottles, it’s a great way to enjoy Earth Day. WTF???
- thegoodhumanreally?? RT @EcoOfficeGals like cool, crisp refreshing water. In honor of Mother Nature, you can earn Double Points with DASANI.
- SageMcGreen@EcoOfficeGals Was it Dasani? That’s their brand. Conscious capitalism is a new marketing ploy.
- thegoodhuman@EcoOfficeGals Hey, it’s Earth Day! Drink more coke from plastic bottles! (this is the hijacking of earth day was talking about earlier)
- sanmccarronSo wrong. RT @thegoodhuman @EcoOfficeGals Reward the use of plastic bottles for Earth Day? @CocaColaCo #earthtweet
- thegoodhuman@EcoOfficeGals thats unreal!
- thegoodhumanRT @EcoOfficeGals Doubling Coke Rewards 4 Earth Day 4 bottled water?Reward the use of plastic bottles for Earth Day? @CocaColaCo #earthtweet
- AlainaFrederickRT @EcoOfficeGals: Doubling Coke Rewards for Earth Day for bottled water? Reward the use of plastic bottles for Earth Day? Seriously @Co …
So, I ask my readers for support. Coca Cola is HUGE, and could really do some GOOD for Earth Day but this is NOT the way to do it! I am against Coca Cola rewarding people for using plastic bottles in honor of Earth Day, are you?
If so, PLEASE retweet this post, email it, stumble it, blog it, digg it just get it out there in anyway you can! Thank you in advance for your support.
All the best!
BTW: Only a few more days to enter the Green My World Giveaway, OVER $400 in Green Products from sponsors that REALLY want you to celebrate Earth Day the RIGHT way! Be sure to get your entries in!!Potocredit: psd