Guest Post by Sydney Williams of JC Rose & Assoc.
“Green” is quite the buzz word in many industry sectors these days and trade shows will not be left behind. For the custom booth provider what was once a world of heavy, all wood and metal construction is now a lightweight, aluminum and fabric playground. The trend is to go with portable and modular booths and booth components—they can pack down into smaller containers and weigh less – reducing the cost of shipping as well as the exhibit’s carbon footprint.
The trade show industry is the second highest producer of waste, behind construction. Convention centers and other hosts are beginning to focus on recycling, installing energy efficient lighting sources, and utilizing sustainable building materials. However, much more can be done to reduce the impact of our industry.
Quick ideas to bring shades of green into your exhibit:
- recyclable carpet and carpet padding and recycling
- biodegradable trash bags and wastebaskets made from 100% recycled materials
- online/CD distribution rather than paper
- energy efficient lighting
- recycling paper, ink cartridges, signage
- recycle steel and aluminum components
- retread tires on trucks
- recycle office supplies and equipment
- buy recycled, non-toxic, biodegradable office supplies
- program donating excess materials to schools, Habitat for Humanity, etc.
- provide cardboard-style wastebaskets and biodegradable liners
- run forklifts and other site vehicles on electric or LP natural gas
- use muslin or all cotton drape
- bamboo panel inserts for modular systems
- fabric graphics on recycled content material, use eco-friendly inks
- printing new graphics on previously used panels
- digital signage for meetings, schedules and message boards
- conscious shipping practices (don’t send what you won’t need or can’t purchase locally)
- consider eco-conscious promo and give-away options