At Eco-Office Gals one of our services is designing WordPress Sites. Not just a website, but a blog site, as it’s been coined. Many clients and potential clients have asked me if we can just make a simple HTML site for them. I suppose we could have that as part of Eco-Office Gals services, but we choose not to. The post “Is Your Website Boring?” discussed why a blog site is better then a static site. Today, we approach why we use WordPress.
Ultimately, it comes down to the end user.. You.. the client. WordPress is extremely user-friendly and anyone that has no idea how to deal with HTML and CSS can take off running with WordPress. No need to continue to go back to your webmaster for every single change. This can quickly become very expensive!
WordPress is also very search engine friendly, your site will be ranked quickly due to the ever changing content. Plugins make adding titles, descriptions and keywords so simple. Again, no HTML means ease of use. Speaking of Plugins, there is a plugin for just about anything you could possibly imagine! Want your blog to brew your coffee in the morning? Ok well maybe not, but you get the point.
WordPress is about interaction, I guess for this we should say “blogs” in general, but we’re talking about WordPress. Since a blog site invites readers to comment, you are engaging them in your content. This interaction gives your readers a reason to come back or subscribe to your feed. A static HTML site does not do this.
So, why does Eco-Office Gals choose WP over other Blogging Platforms like Blogger or TypePad. Ultimately, it comes to the flexibility of the WordPress platform to customize it for our clients needs. Blogger provides very few options including the inability to host your own domain. Typepad, although provides more options then Blogger still falls short for your business needs. As Wendy Piersall, of Spark Plug CEO points out in A WordPress QuickStart Guide – Compare WordPress to TypePad
The only time I think TypePad is the right choice is under the following circumstances:
- You are sure that your blog will not play a major role in your online business marketing strategy, both now and in the future
- You are so new to blogging that you are willing to sacrifice the long-term flexibility for the short-term ease of starting TypePad
- You have no desire to go through the learning curve of WordPress, and are unable to hire any help AND you are certain you don’t need the scalability
- You are scared to death to manage any of the setup or maintenance of a self-hosted blog and can live with the limitations of TypePad
I could go on, but I think our point is made. At Eco-Office Gals we do not believe in wasting our time or our client’s time. Static sites will get you no where and by starting off your online presence on another blogging platform you’re selling yourself short. Do you already use WordPress? Share why you love it. Interested in making the switch? Contact us!